V-cards! I mean…Valentine’s Day cards

grouchy card

Every now and then a girl’s gotta do a good old-fashioned art project. I got the itch a couple of weeks ago after a trip to the ever-inspirational Brooklyn Flea.

I had purchased some old school Valentine’s Day cards– y’know, those crappy paper ones that you tear out along the perforated edges…? Unfortunately, I only had four, which was much less than the number of Valentines I intended to mail. Problem!

Thank goodness for scanners. After a few short minutes I had 300dpi fodder for some digital Valentine collages that could be printed over and over and over again 4ever!!! I spent the rest of the week staying up too late playing on Photoshop and InDesign.

To the special few who received the resulting Valentine’s Day cards: you’re welcome! Hope you liked the Simpsons stamps. To the rest of you: feel free to download, print, and spread the lurrrrve.

bunny card

rescue card

bow arrow card

Small Screen Debut

Today my posters and fliers for Get A Room made their acting debut! They play a supporting role in the promotional video for the bi-weekly comedy show at Hotel Indigo.

None of my design work has ever taken an acting class, but you would never know that because they did such a great job! I wouldn’t be surprised if they were nominated for a SAG award.

It’s an honor to have my work share the screen with comedians and friends Jonathan Morvay, Christian Polanco, and Christi Chiello. Thanks so much for including me in this excellent endeavor!

CalFresh Takes California

Last week, The Governator unveiled the new identity of California’s food stamp program: “CalFresh.” I can honestly say that this is the first time Arnold Schwarzenegger has spoken about a project that I’ve worked on.

CalFresh logo

For the past 18 months I’ve been collaborating with the team at Yellow Brick Road responsible for this branding initiative. I designed hundreds of iterations of logos for each of the program’s potential names. As we narrowed down the options, versions were tested in focus groups. Even First Lady Shriver weighed in!

This high-profile initiative has gotten a lot of attention. It’s cool to see my design popping up in all corners of the web; I’ve got the first 3 pages of Google Image on lockdown!

A big “thanks” to Bob, Wendy, Meagan, Jennifer, Amanda, and Jenee at Yellow Brick Road for the opportunity to contribute to this project.

SD’s Interactive Team Wins GD USA Award

GD USA

I’m proud to be 50% of the team that won an American Graphic Design Award for the redesign of Something Digital’s website. Creative Director Mickey Winter and I spent the first part of 2010 rebranding the company,
and it was exciting to implement our new look online. For details on this project check out my portfolio or read about the rebrand on the SD blog.

We’d like to thank all the little people we stepped on on our way to the top.

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