Something Digital (SD) is a technology services boutique in NYC that offers interactive, software, and IT services. As a designer on the Interactive Team, I contribute to many of our client projects and lead our in-house design initiatives.

This year we rebranded SD. I worked closely with our Creative Director to design a new logo and apply our new look to all of our business collateral. I worked on the letterhead, envelopes, mailing labels, business cards, and folders. I also designed an eBlast template, email signature, and styled various document templates that are used office-wide.

Our rebranding initiative included redesigning SD’s website from scratch. I contributed to the new design and I led other aspects of this project including content generation and information architecture. I often wrote content for the company blog, portfolio case studies, and social media outlets.

GD USA recognized our website redesign with an American Graphic Design Award.